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What is Encoder? How does it help in Live Streaming?

- Thursday 26 April 2018 No Comments
An Encoder is something that is used to convert video format of the source video into streamable or a universally accessible video format.
Encoder helps at times when the streaming service is not compatible with the video format from the source. Streaming services while great at distribution of your content around the world, don’t support many of the existing video recording formats for reasons like simple broadcasting and quality preservation. At times like these, an encoder software is essential for your video content to be readable by the streaming service before the redistribution.
Encoder for Live Streaming
Even if the source video is compatible with the streaming platform, it may not be playable on the video players of various devices. The encoder converts the video from the source device into something that is playable on all kinds of devices and feeds it to the streaming platform to broadcast. In this case, the more devices the video is compatible with, the more exposure the video receives.
An Encoder software is necessary in both the above cases.
With the Freedocast live streaming Pro Device, there is no necessity to use an external encoder as the device comes with an integrated encoder supporting H.264/ AAC encoding 1080p at 5 Mbps. So, when live streaming through the device, one can directly broadcast the video in the destined URL or social media platform without any external support.
The usage of encoder software becomes a necessity when broadcasting through the Freedocast Platform. All the plans in the Freedocast platform offer an RTMP encoder setup feature, which lets you broadcast your source video.
All you need to do is connect your encoder to the video source, Login to the Freedocast Platform, create an event, and Click on “Go Live”. After completing the above steps, select ‘Get URL’ which will show a Pop Up with RTMP Stream URL and Stream Key. Configure your Encoder with the provided RTMP URL and Stream Key and your video starts streaming Live from the platform.
Many Encoder software are available in the market. The selection of these software is dependent on your requirement concerning quality, bandwidth, and the graphics insertions. Also, given the dependence of streaming quality on the speed of your bandwidth, choosing a video/ audio bitrate that is optimum to the average user without compromising the quality of your video feed is crucial.
Many settings are available in the encoders ranging from resolutions 360p to 4K UHD. The standard recommendation though for a live streaming encoder is a 480p video with a video bitrate of 500 Kbps to 2 Mbps and audio bitrate of 128 kbps. This setting stays in the optimum bandwidth levels of an average live streamer and the user.
Broadcasters can also stream live video at multiple bit-rate which lets them stream at different bit-rates simultaneously. But this setting though makes the stream easily accessible to the user, requires high bandwidths from the streamer. Since the multi bit-rate means that the video will be streamed at various bit-rates the total bandwidth that is required to stream at all of them will the sum of all the streams added together. The internet connection speed required to stream at multi bit-rate must be double of the sum of bandwidth that is obtained.
Freedocast Platform offers an Adaptive Bitrate Streaming feature that works well with the multiple Bit-rate encoders. This is a massive improvement over the other kinds of streaming since Adaptive Bitrate streaming offers a good quality video regardless of the user’s internet speed.
If you have never tried streaming with our platform, try it out by registering now and gaining access to the 7-day free trial. Click below and fill in the details.

Benefits of Live Streaming a Destination Wedding

- Thursday 12 April 2018 No Comments
Destination Weddings, a term popularly associated with Celebrities and Rich People has gained some popularity among the common people because of exotic nature and many benefits. While many people still lay in the dark about destination weddings, this article helps you gain some insight about them and how live streaming destination weddings can make it better for the people who want to get married in exotic locales.
Live Streaming Destination Wedding
Destination Wedding Streaming
A destination wedding doesn’t always have to be in luxury hotels and resorts in Italy, the Caribbean or the exotic islands far from home. A common definition of Destination Weddings is that it must be more than 100 miles away from the bride’s house. So, it can be in an exquisite beach or a meticulous castle, a blissful mountaintop or a lush green vineyard. A place with an extraordinary backdrop is all you need to say, “I do”.
One of the main reasons people opting to marry in exotic locations instead of a church close to home is because of its unconventionality. Since the locale would be new to you or the guests who arrive, exploration of the place can rev up the energies for everybody. Destination weddings usually give out a vacation-like experience which tends to be memorable than a normal wedding.
Also, studies have concluded that destination weddings would cost less than the conventional weddings due to the reduced guest list. Since only the near and dear are invited, the number will be massively reduced and can help you save more money. Choosing locations with a better exchange rate can also be helpful. You can always throw an after-wedding party for the colleagues and other acquaintances who aren’t invited to the wedding or missed it for various reasons.

Where does live streaming come in all this?

An exotic location always makes up for a good video- Beach and Sun Set in the Background, a beautifully decorated stone castle, or an artificial pedestal with flowers set at the edge of the mountaintop. Though it is not customary to invite every person we know to the wedding, many people would want to witness the wedding and we want many people to be a witness. Some people might not be able to attend the wedding even if there is an invitation especially if it is in a foreign country or a location that is difficult to travel.
It is in circumstances like these, live streaming proves to be a perfectly satisfactory solution. Live streaming increases the attendance of the wedding especially if it is a destination wedding. It provides the people who are unable to attend the wedding an option to virtually attend and lets them witness something beautiful and unconventional.
Usage of simple smartphones to live stream important events like this does not achieve the required audio and video clarity and can be difficult for the audience to watch all the way through. This is where live streaming devices like Freedocast come in. The Freedocast device gives the users an ability to connect a high-resolution camera and a microphone to achieve the essential quality and live streams the input feed online to any corner of the world with a simple tap. The device streams the live video to personal RTMP URLs which can be shared with your loved ones, giving them the access to the live streaming of your destination wedding.

How to Scale Your Live Video Audience

- Tuesday 10 April 2018 No Comments

The important aspect of the business is to increase the scale, to see if the business is having adequate sales, if the revenue is generated. These days Live streaming is breaking the records of all stereotype marketing. Millions of business advertisers are jumping into live streaming their company to attract a huge number of audience. When you are starting a live video the clip travels across the internet and convoluted path.

Here are few ways to scale your business through live videos.

Market your stream:

It is always good to keep reminding the audience with a video about the available services and how to access it. Printing an advertisement might have barriers but the video can be live for a long time and the URL of the video can be shared on all social media platforms. Through the video, you will have to explain about the company and show the service and how easy it gets to work with that.

Create a blog:

These days bloggers are flourishing a lot with their writing about the service once they get recognized. Blogging is a standout among all the other ways that can draw a lot of attention to the video. A blogger can attach the link to the live video to the article and advertise it.

Create a YouTube Channel:

You can create a YouTube tutorial channel of your company and explain about the product to the plenty audience. By monetizing the video, you can even get paid by the YouTube. Whatever you do make sure that you are imparting the best knowledge you know.

There are few different tools available which can scale up the live video. Broadcast about the subjects and services that are useful for the audience. Keep a track on the long and short run videos. Create helpful information and instruction exercise that can be beneficial to everyone.

Get to know more about Live Streaming: